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Brand Identity
BRAND IDENTITY
ALL ABOUT YOU
Tell us about your brand identity. If you don't have one yet, tell us how you would like it to be.
Business Name - How your brand name appears
What You Do - Briefly describe your business
Brand Core - Outline your purpose, vision, mission, and values
Audience - Describe your target audience and your ideal customer
Competition - Who are your top 3-5 competitors?
Key Differentiators - What makes you different/better than your competition?
Brand Personality - Try to describe your brand's personality
Tagline - How do you sum up what you do in a single sentence?
Value Proposition - What unique value do customers get from purchasing your product/service?
Core Message - What's your core message/main selling points?
Voice - Describe the kind of voice used in your content
Place your brand somewhere on each spectrum
Accessible <----> Exclusive
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Progressive <----> Traditional
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Place your brand somewhere on each spectrum
Friendly <----> Corporate
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Place your brand somewhere on each spectrum
Fun/Playful <----> Serious
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Place your brand somewhere on each spectrum
Bold <----> Understated
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Place your brand somewhere on each spectrum
Complex <----> Simple
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Natural <----> City/Urban
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Place your brand somewhere on each spectrum
Disruptive <----> Familiar
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Place your brand somewhere on each spectrum
Dynamic <----> Steady/Stable
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Place your brand somewhere on each spectrum
Idealistic <----> Realistic
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Anything else? If there is any more information you would like to give us, let us know here. Then check your answers and submit them below.
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Stuart Tibbles
Web Designer
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