Brand Identity

BRAND IDENTITY

Business Name - How your brand name appears

What You Do - Briefly describe your business

Brand Core - Outline your purpose, vision, mission, and values

Audience - Describe your target audience and your ideal customer

Competition - Who are your top 3-5 competitors?

Key Differentiators - What makes you different/better than your competition?

Brand Personality - Try to describe your brand's personality

Tagline - How do you sum up what you do in a single sentence?

Value Proposition - What unique value do customers get from purchasing your product/service?

Core Message - What's your core message/main selling points?

Voice - Describe the kind of voice used in your content

Place your brand somewhere on each spectrum
Accessible <----> Exclusive

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Progressive <----> Traditional

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Friendly <----> Corporate

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Fun/Playful <----> Serious

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Bold <----> Understated

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Complex <----> Simple

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Natural <----> City/Urban

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Disruptive <----> Familiar

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Dynamic <----> Steady/Stable

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Idealistic <----> Realistic

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Anything else? If there is any more information you would like to give us, let us know here. Then check your answers and submit them below.