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A Little Bit About AP Flowers

AP Flowers

AP Flowers is a Dover-based florist known for their stunning, hand-tied arrangements and thoughtful service. They offer same-day delivery across the local area and pride themselves on providing fresh, seasonal flowers for every occasion — from weddings and sympathy tributes to everyday moments worth celebrating.

Case Study

AP Flowers came to us looking for a complete redesign of their website to reflect their beautiful new branding and elevate the customer experience. Their old site was outdated and lacked flexibility — customers couldn’t customise their flower orders online, which meant staff had to follow up every purchase with a phone call. It created extra admin and made online shopping harder than it needed to be.

We rebuilt the site from the ground up with a fresh, modern design that reflects their brand identity and makes ordering flowers intuitive and stress-free. Customers can now personalise products, choose delivery dates, and add thoughtful extras — all without needing to call the shop.

Behind the scenes, we streamlined the way the site works for staff, with a clean back office, branded order emails, PDF order summaries for easy printing, conditional upsells, and custom checkout fields. Everything’s designed to save time while giving the client more flexibility to grow their product range and improve conversions.

We also built in a fully SEO-optimised blog and provided one-to-one training and video guides to make managing content as easy as possible. As with all our projects, we continue to provide hosting, site management, and support.

The result is a fast, elegant website that supports the business and takes pressure off the team. The client was thrilled with the outcome and left this glowing review:

“We had the pleasure of working with Castle Hill Design on creating a new website for our business, and we couldn’t be happier with the results! From the very beginning, Stuart was professional, responsive, and attentive to our needs. He took the time to understand our vision and goals, and delivered a design that not only looks amazing but also functions seamlessly.

The process was smooth and he kept us updated every step of the way. The final product exceeded our expectations in terms of both aesthetics and user experience. Our website is now more engaging, mobile-friendly, and easy to navigate.

What really stood out was his dedication to customer service. He was always available to answer questions and provide support, even after the project was completed. We also received valuable guidance on SEO and how to optimize the site for better visibility.

We highly recommend Castle Hill Design to anyone looking for a top-notch website. Stuart is talented, professional, and truly cares about delivering a product that aligns with your vision. Thank you for your exceptional work!”