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A Little Bit About The Bouverie Tap

The Bouverie Tap

The Bouverie Tap is an independently run Bar/Restaurant in the Bouverie Village area of Folkestone. They are well established, having opened in 2017 and expanded in size in 2020. The pub boasts both indoor and outdoor seating, which is great for the summer months. You will also notice the walls of The Bouverie Tap are adorned with interesting vintage memorabilia, so there’s always something new to look at! They serve a wide variety of beverages including local real ales, fine wines, continental beers, Kentish Gins and premium spirits. Their delicious food is all made freshly with locally sourced ingredients. Their seafood is locally caught, and their meat is from the butchers a few doors down. Their menu always includes seasonal specials and changes regularly.
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the bouverie tap website

Case Study

Client Background

The Bouverie Tap is a cherished local pub located in Folkestone, Kent, known for its warm atmosphere, delectable food, and a wide selection of drinks. Despite its strong community presence and vibrant ambience, The Bouverie Tap faced challenges with its online image due to an outdated website and a lack of cohesive social media strategy. Recognising the need to align their digital presence with their in-person experience, The Bouverie Tap turned to us for a comprehensive digital transformation.

Project Overview

During our initial consultation with Luke, the owner of The Bouverie Tap, it was evident that their existing website required a complete overhaul to better reflect the pub’s inviting nature and dynamic offerings. Additionally, Luke expressed interest in expanding their online capabilities to include an e-commerce platform for ticket sales, gift vouchers, and potential future merchandise.

Services Provided:

  • Website Redesign
  • E-commerce Integration
  • Ongoing Website Management
  • Social Media Management
  • Photography & Videography
  • Content Creation

Challenges

  1. Outdated Website: The existing site was visually unappealing, difficult to navigate, and did not effectively communicate The Bouverie Tap’s unique atmosphere or offerings.
  2. Limited Online Sales Capability: There was no existing functionality for selling tickets or gift vouchers online.
  3. Lack of Consistent Social Media Strategy: Their social media presence was inconsistent and did not effectively engage their audience or promote events and specials.
  4. Content Deficiency: There was a lack of high-quality visual content to use across digital channels.

Solutions

Website Redesign:
  • Visual Refresh: We redesigned the website with a modern, user-friendly interface that showcases the pub’s welcoming vibe through a warm colour palette, engaging visuals, and intuitive navigation.
  • Responsive Design: Ensured the site is fully responsive, providing an optimal viewing experience across all devices.
E-commerce Integration:
  • Online Store Setup: We integrated an online store where customers can purchase event tickets and gift vouchers directly from the website. This also included a secure payment gateway.
  • Future Expansion: Designed the store to be easily scalable for future additions such as Bouverie Tap merchandise.
Social Media Management:
  • Comprehensive Strategy: We took over their social media channels and developed a cohesive strategy to increase engagement and reach. This included regular posting, audience interaction, and targeted promotions.
  • Brand Consistency: Created and shared content that aligns with The Bouverie Tap’s brand identity and resonates with their audience.
Photography & Videography:
  • Professional Visuals: Provided high-quality photography and videography services to capture the essence of The Bouverie Tap. These visuals are used across the website and social media platforms.
  • Event Coverage: Documented events and special occasions, providing engaging content that highlights the pub’s activities and draws in potential customers.
Content Creation:
  • Engaging Materials: Developed a variety of content, including videos, reels and photographs to keep the audience informed and engaged with The Bouverie Tap’s offerings and events.
  • SEO Optimisation: Ensured all content is optimised for search engines to enhance online visibility.

Results

  • Increased Online Traffic: The revamped website led to a significant increase in online traffic, with users spending more time on the site exploring menus, events, and purchasing tickets.
  • Boosted Sales: The new online store has successfully facilitated ticket and voucher sales, contributing to a new revenue stream.
  • Enhanced Social Media Presence: Our strategic management and engaging content have resulted in a notable rise in social media followers, interactions, and event attendance.
  • Positive Customer Feedback: The improved website and active social media presence have received positive feedback from customers who appreciate the ease of accessing information and purchasing tickets online.

Conclusion

The collaboration with The Bouverie Tap has not only modernised their digital footprint but also established a strong foundation for future growth and customer engagement. By aligning their online presence with their in-person experience, we have helped The Bouverie Tap extend its community charm into the digital realm, ensuring they remain a beloved local destination both offline and online.